Your logo has a purpose other than just looking pretty. Let’s go through the core functions:
- To make a good first impression by showing you are professional as you have invested the time, money, and energy it takes to create branding.
- To create your own business identity which shows your uniqueness and increase brand loyalty by helping customers to easily identify you.
- To speak for the personality of you and your brand by providing an opportunity to associate feelings with imagery (a picture tells a thousand words).
- To help attract the right customers by using specific elements to appeal to certain people.
- To increase brand recognition by appearing on advertisement material that attracts your target customers.
People are more likely to be drawn to and purchase from a brand if its personality is similar to their own.
So, when creating a logo, the primary objective is to communicate your brand vision and purpose in a simple visual format so that consumers can connect to your aesthetic and have an immediate opportunity to align to elements that exist in your mind and soul.
For example, if your products and services focus around inner healing and energy centres, then incorporating chakra symbols in your logo can be an effective way to attach a visual identity to your overall brand that not only represents you but will also appeal to your ideal customers. It all revolves around building relationships through the association and connection of ideas.
The best logos are simple but strategic in that they are visually distinct and provide storytelling in a subtle way that can stand the test of time and account for brand evolution.
Visual Identities - More Than Just A Logo
If you do not have a logo yet you are probably sitting right about here mentally…
…but the good news is that creating your logo can be a smooth process by following a few steps.
Step 1 > Do a Logo Audit
Step 2 > Continue the rest of the branding lessons
Step 3 > Decide if you want to outsource or do it yourself