SEO stands for “Search Engine Optimization” and in simple terms, relates to how visible a company is when their name, or a search term relative to the company, is searched for on the internet.
Adding SEO to your website helps drive more visitors to it, increasing your chances for more conversions which leads to more customers and more revenue.
Search engines are designed to try to find the most relevant web content to match with a user’s search term (key word).
The aim of adding SEO to your website is to help search engines, such as Google, to:
And to analyse all this information they use complex equations called search algorithms.
In order to help your site to rank better it is important that you understand how your customers search for products and services so that you can determine the best keywords for me to use on your site.
There are three main elements to pay attention to when conducting keyword research.
To help you find the best keywords and phrases for your business you can use this website below.
To look at trending words and compare populartity if terms you can use this website below.
SEO is quite a specialised area and there is no guarenteed way to rank as search engines decide which content is more relevant.
Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks). Search engines also look at site structure and design, visitor behaviour, and other external, off-site factors to determine how highly ranked your site should be in their SERPs.
There are experts you can hire who only work in SEO and have dedicated experience with helping companies determine their key words and phrases to help them rank on the first page of a search engine. I am not one of those people and for this reason I only include basic page SEO set up in all website packages which is based off of the information you provide me.
these are words or phrases a customer uses when they do a search (e.g. a someone searching for a florist may use ‘flowers online’ and ‘where do I buy flowers online’ so matching the keywords used on your website with the words used by customers when they search for you is an important part of SEO.