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We will need to create a Blog Post to start your Blog Page. The following questions are to help you curate the content for 1 specific blog post following the “How To” style. You may then use this format for future posts.
Who are you creating the blog post for?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
What is the title of the blog post?
Make sure the title starts with “How to…” and is 60 characters or less
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
What is your 100-200 word introduction that includes the core search terms?
Highlight the reason why what you’re talking about is important. Who, what industry, or what sector of the industry this applies to, and what you’ll be covering.
i.e. “in this post, we’ll explain why (term) is important, explain how to (term), and provide 8 suggestions if you’re new to (term)”
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Explain the core term(s) in more detail and why it matters/they matter to your audience.
Some readers may have no idea what it is you’re explaining how to do so this gives them a bit more info and makes them want to continue reading. After defining the term, explain why it’s important for the reader to understand the idea and/or know how to do what you’re writing about.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
What are the how to steps?
This section should make up the bulk of the writing in your blog post. It’s enormously important for each step to have its own section header for optimal organization, clarity for the reader, and search engine optimization. Additionally, breaking instructions up by sections also lets you include visual aids for each step as needed in the form of a GIF, image, or video. It’s important to remember to be clear, concise, and accurate in the steps you provide your readers. Any extra “fluff” to the article may confuse them, resulting in some readers not achieving the results they intended. If what you’re explaining how to do is solve an equation (i.e. “How to Calculate Break Even”), provide a step-by-step explanation and example of howtocalculate the rate, point, or number you’re explaining how to reach. Show all of your work so the reader can follow along easily.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
What are your tips and reminders?
If you’re breaking down a difficult concept or task, some readers may still feel overwhelmed and unsure of their ability to tackle it. Break down a few suggestions on how to best approach the concept, and/or a few reminders about it. This is not a list post, so keep this short list to three to five pieces of advice. If you feel the step-by-step approach is sufficient, you can choose not to include this section. Just write N/A if that is the case.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Please provide your closing summary.
Wrap up your amasing new blog post with a great closing. Remind your readers of the key takeaway you want them to walk away with and consider pointing them to other resources you have on your website.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
What is/are your Call To Action(s)?
Last but not least, place a call-to-action at the bottom of your blog post.
This should be to a lead-generating piece of content or to a sales-focused landing page for a demo or consultation. For example, if your product or service helps your readers do what it is they searched “how to” do, or if you have a template in your content resource library that does what they searched “how to” do, that would be a perfect CTA for this post.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Please upload image #1
Upload your answer to this question.
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Please upload image #2
Upload your answer to this question.
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Have you completed the following cheklist? Write yes when your answers have included what is listed.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.