My objective when creating your website is not just focused on making it look pretty. The bigger goal is to help you get as many leads and conversions as possible and there is a particular strategy and structure that makes that happen.
The aim of this free added course is to guide you through the process of curating the content you should have on your website to make it as successful as possible.
The course is broken down into two stages:
Whilst every brand is different, the questions you will be asked will suit ALL business models. So if you find yourself thinking “I don’t have this” then I encourage you to not just write “N/A” and skip past it. Really think about including what I have outlined as it will give you the best chance of success.
With this said, you are NOT REQUIRED to follow the website structure that is outlined in this course. It is only a guide and based on my experience of what has worked best for my clients over the years. However, this is your business and your website and you can follow any structure you like.
If you find yourself struggling with any of the sections or questions and want more support, you can book a paid strategy session with me here.
The course is split into educational lessons and each lesson has an attached activity with a series of prompting questions. The course is designed to help you get clear on your brand and the content for your website, and the answers you provide are meant for me to use towards building the website content.
That includes helping me to get a better understanding of your brand and offers, as well as me taking the actual wording you have used to add into your website (second part of the course). I create your website based around the content in this course so you will be prompted to provide information or content at certain steps to align with how I build your website.
This course will not expire until the website has been completed, so there is no rush to complete a lesson or activity if you need more time to figure things out. Keep in mind though that I will not start working on the website until certain content has been provided to me so if you have a set deadline to launch, then you need to be conscious of that as you are moving through the course.
When you submit an activity you will not get a summary of your answers, however, you will be able to access your individual answers in the Members Area if you want to revisit what you have said etc. Simply go to ascendancy.academy/members-area then click on the drop down arrow next to the course name, and select the name of the question. This will open a separate page where you can view your response and add additional comments if you want to add to or change what you have submitted.
The course is intentionally drip fed meaning you have to do it one step at a time (layed out in a particular order with a lesson to read then an activity to complete) and you cannot jump ahead. This is to prevent people from rushing through it without really stopping to think about the question, or providing really basic short sentence / few word answers to activity questions. If you do this latter parts of the course will not make sense, and/or you will not provide me with what I need, defeating the purpose of the course altogether.
Treat the activities as “practice” for getting your thoughts out of your head and onto paper in a clear way. The more you can explain, the better. Remember, you have knowledge about your brand, your business, your skillset and your industry, that your customers may not. So the way you write your answers and content should make sense to ANYONE to avoid losing potential ideal clients.
The course has an auto-save feature however depending on your own browser and cache settings things may not save correctly and may lose your answers. For this reason (as a safety net) please write your answers into your own word/pages document that you can save separately. You can then copy your answers from your document and paste it into the activy answer. Or copy wording from activity answer to another section for example. If this will bother you and if you find it easier, you can just maintian your own separate document and then email that to me separately at email@example.com when you finish each activity. If you are doing this, to progress you can just write “sending doc” in the answer field so that you can move forward through the course.
I can’t stress enough that this course is just a free bonus resource aimed at helping you to give me what I need for the website I need to build for you, and in the particular stages that I will need it. However, if you already have all of the information and are not finding the course helpful, or you are finding the tech challenging, there is absolutely no pressure to do the online course. If this is the case I trust you will have the information ready to go and can sent to me via email or through a google doc etc. Or you can also go through the course but write your answers in a separate doc (and write ‘sending doc’ to all the activity questions to progress to the next lesson). I do encourage you to read through the course at the very least (and write ‘reading only’ to the activity answers) so that you will know exactly what I will need from you to create your website.
Please do whatever is easiest for you but making sure I still receive all of the content that I will need. This includes:
Once the website has been created you will receive training on how to use the site and make additions using templates or changes so that you can feel confident in adding to your website for years to come.
Please note that once I have completed the pages using the content you send me and I have done the traning and a final “handover” I will no longer be able to add to or resolve any website issues without additional fees. For this reason I really stress that you focus on not just sending me copy for the website to “get it done fast” but take your time to make sure what you send me is accurate and feels aligned so that I can build the site with minimal changes needed in the future.