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Define your process for lead generation and prospecting.
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Define your process for qualifying leads.
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Define your best contact and negotiation strategies.
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Identify stages that are unique to your business.
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Define your specific steps for post-sale follow-ups and retention methods.
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A sales pipeline can be built in a spreadsheet or a dedicated sales CRM. Which one is better for your business? If youre a solopreneur who only ever intends on handling less than 10 deals at a time, a spreadsheet and no automation might work just fine. Of course, a spreadsheet lacks the more robust features that a CRM can offer and from a customer journey perspective it makes you look inferior to your competitors. If you want more than 10 leads or clients at a time then using a CRM is the best choice for maximum efficiency (and faster conversions).
Detail where you are going to build your Pipeline and how it will meet your needs to make sure you are choosing the right option for you.
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