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The following questions are aimed to help you to get clear on your offers. Not just the general clarity around who you help and how broadly, but your specific products and services and where they fall in your Offer Funnel with the inclusions and pricing. Let’s get it all out of your head and written down so that you can take a birds eye view.
HOT TIP: I find most clients find this process easier when they start at the VIP offer and work their way backwards. This is because when you take your highest offer and list everything that you want to be included, you can then figure out what the next smallest offer can be by removing some inclusions and topics and keep doing that until you have your freebie. This also helps with pricing because the VIP should be the most you want to charge and working backwards will help you space out the rest of the offer prices. Starting at the higher offers and working backwards also helps you to make sure your lower offers are not including too much so that there is an even stepping stone of value and support across your overall Offer Journey.
NOTE: If you have different types of products and services, please complete the following questions including an answer for each different type within that question separated by a heading.
Do you have different types of products and services or do they all centre around the same thing? Please describe.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Think about the base level thing that your customer needs to know or do to start to fix their problem, and turn that into your freebie (E.g. Quiz, Checklist, eBook, WorkBook etc). If you get stuck, think of showcasing one (often the “first”) of the steps in your solution process that will be covered in your offer so that your freebie becomes a preview and an easy step up to your next offer.
What is your main freebie?
Include the name (i.e. “3 types of boundaries you must know to have healthy relationships”)
The format (i.e. WorkBook)
The price (i.e. free)
The topics covered (i.e. 1 = physical boundaries. 2 = intellectual boundaries. 3 = emotional boundaries)
The summary (i.e. in this free workbook you will learn about the 3 core boundaries, why they are an integral part of healthy relationships, and take a mini quiz to check how healthy your boundaries really are)
The CTA for upsell to low offer (i.e. learn how you can implement these boundaries in your own relationships)
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Expand on the previous offer and the extra things the customer needs to know or do to fix their problem, and turn that into your low offer (E.g. Automated short course or workshop etc). If you get stuck, think of showcasing a few of the steps in your solution process.
What is your low offer?
Include the name (i.e. “Improve Your Relationships in Just 7 Days”)
The format (i.e. Automated 7 day online program)
The price (i.e. $300)
The topics covered (i.e. 1 = understanding types of relationships. 2. understanding trauma and triggers. 3 = ways to implement boundaries)
The summary (i.e. in this short course you will learn about the complexities of relationships and follow simple steps to create healthy boundaries to improve your own relationships)
The CTA for upsell into mid offer (i.e. learn how you can deal with unresolved trauma and manage your triggers that are impacting your relationships)
Any additional freebie used for upsell into mid offer (i.e. webinar on how past trauma ruins relationships)
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Expand on the previous offer and the extra things the customer needs to know or do to fix their problem, and turn that into your mid offer (E.g. Short group program with some 1:1 elements etc). If you get stuck, think of showcasing a few of the steps in your solution process.
What is your mid offer?
Include the name (i.e. “Restore Your Damaged Relationships”)
The format (i.e. 2 month Group Program)
The price (i.e. $1000)
The topics covered (i.e. 1 = resolving trauma. 2. managing triggers. 3 = understanding conflicts. 4. setting healthy intentions)
The summary (i.e. in this group program you will uncover the causes for relationship breakdowns, work through resolution methods and form healthier habits to use moving forward, all with the support of a group of like minded souls in a similar position)
The CTA for upsell to high offer (i.e. dig deeper into conflict resolution so that you can improve your broken relationships and prevent making the same mistakes again)
Any additional freebie used for upsell into high offer (i.e.3 day free challenge on forming formidable relationships)
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Expand on the previous offer and the extra things the customer needs to know or do to fix their problem, and turn that into your high offer (E.g. Long group program with some 1:1 elements, or personalised 1:1 program etc). If you get stuck, think of showcasing all of the steps in your solution process.
What is your high offer?
Include the name (i.e. “Building Healthy Relationships That Last”)
The format (i.e. 6 month Group Program with 3 x 1:1 sessions)
The price (i.e. $3000)
The topics covered (i.e. 1 = honesty and communication. 2 = values and alignment. 3= conflict resolution. 4 = emotion regulation. 5 = priorities and perspective. 6 = intimacy and spirituality.)
The summary (i.e. in this group program you will deep dive into the concepts and practices that form strong formidable relationships allowing you to welcome new connections and manage damaged ones, in a healthy way)
The CTA for upsell to VIP offer (i.e. life changing transformational retreat to master the relationship you have with yourself)
Any additional freebie used for upsell into VIP offer (i.e. 1:1 discovery session)
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Your VIP offer shouldn’t be the final step because your high offer should have resolved the customers problem. However, it can be the final tier of your offers is the sense of ongoing customised maintenance, or something totally different like a retreat or intensive on a topic not previously covered that anyone can do without needing to have done your other funnel steps first.
What is your VIP offer?
Include the name (i.e. “Intensive Retreat – Forging a Deeper Connection with Yourself”)
The format (i.e. in person overseas 5 day retreat with accommodation)
The price (i.e. $6000)
The topics covered (i.e. 1 = inner healing and forgiveness. 2. gratitude and self-care rituals. 3 = exploration and taking back your power.)
The summary (i.e. life changing transformational retreat designed to help you shed the inner guilt, create healthy habits and strengthen the most important relationship you have – the one with yourself)
The CTA for custom upsell (i.e. maintain your healthy relationships with personalised 1:1 sessions)
Any additional freebie used for upsell (i.e. not needed as invite only based on interest from customer)
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.