IMPORTANT INFO
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Let’s start by making sure you are crystal clear on who your perfect client is so that you can make sure you have the correct offers to target them. This process can also help you work out if your offers don’t align and you have been chasing after the wrong customers.
Where is your ideal customer geographically situated?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
What are the income level, living standards, and educational/professional backgrounds?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
What religion do they believe in, if any?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
How old are they?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
How does their average day look like currently?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
What does their ideal day look like if they could live it?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
What are their hobbies, interests, and values?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
What is the best channel to communicate with them? Is it phone, email, social media (which type), in-person (private or at events), or all?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Do they NEED your products/services? Or, do they WANT it?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
What are the problems they are facing? How long have they been struggling with their problem(s)?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Are they looking for solutions to this problem? Have they tried to solve it before but failed? If so why didn’t what they try work?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
What are the solutions that they have found for their pain points?
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What are the solutions that they have not yet discovered and may not know exist?
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Which of your offers are best suited to which of their problems?
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Which of their problems do you not have an offer that is suitable for them?
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What could you potentially offer to fill up any gaps? Either by adding to the offers above, or creating new offers?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.