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Many business owners underestimate the value of shared purpose with the your target audience.
Why did you start a business? These reasons will be the foundation of your brand’s purpose.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Your customers have obstacles that prevent them from achieving a desired result. At their core, obstacles come in the form of emotional pain or desire but are also physical. To develop strong benefit claims, you must determine how your product or service enables people to overcome obstacles. Determine why your audience needs your offer. The why becomes the foundation for your mission and allows your brand to take on more meaning in the customer’s eyes.
What is your brand mission / purpose statement?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
The purpose of brand messaging is to reinforce your business identity throughout marketing, advertising, sales, and even customer service processes.
“Your brand is what people say about you when you aren’t in the room.” – Jeff Bezos
What opinion do you want your audience to have of your business? Every message you put out into the world must express should reinforce this theme.
What do you want people to say about your business when you aren’t around?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
All messaging should be delivered with a tone of voice. Your brand voice should align with your business’s identity, target audience and should possess an emotional quality.
What is the overarching theme/personality of your brand?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
As much as how you look, how you say things shows your ideal clients your personality and values. Phrases and words that carry emotional weight will shortcut your brand past the logical decision-making centers of the brain to the emotional decision-making center of the gut.
Which words carry the most emotional weight to your brand’s identity?
(e.g. alignment, visionary, abundance, dreamy, transformation, money, empowerment, beauty, strength)
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
LEARN MORE HERE > https://www.canva.com/learn/color-meanings-symbolism/
Which colour emotions resonate most to you and your brand? Please describe each colour and the specific emotion that resonates and why.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Which content delivery aligns most to your brand?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
How does your brand solve your client’s problems?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
What is your brand’s goal?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.