Next Steps…
The various audits should have helped you identify where you sit out of the below:
- Dont have a branding and need it.
- Have some or all elements of branding but have decided you need to rebrand.
- Have all elements of branding needed for your website and are happy with it.
If you landed on 1 or 2 you just need to decide if you are wanting to create your branding yourself, or outsource to a professional.
OUTSOURCE BRANDING
Depending on your level of creativity and the amount of headspace you have with everything else going on in your life, you may prefer to leave this process to the experts.
If that is the case, depending on your budget you have a few options. There are numerous logo designers out there which you can search for on the internet or socials and reach out to.
Sites like 99designs and Upwork, all have creative talent available for hire, however keep in mind that taking the cheaper route may come with its own risks. I have had clients hire cheaper overseas creatives for a branding and ended up with a basic logo design with no high resolution files or transparent variations of their logo and no information about fonts or colours used meaning I was unable to use the assets on their website. After numerous back and forth and lots of frustration they ended up cutting their losses and starting again by getting me to do their branding to ensure they were getting everything they needed and high quality services they could trust.
The other benefit in getting me to do your branding is that I already have a relationship with you and understand your vision so I am more likely going to be able to curate branding that best represents you and translating that same energy throughout your website to ensure consistency.
Branding Package by Chelsea
- 1:1 SESSION - 30m private session to workshop your initial vision
- LOGO - initial concepts plus revisions on preferred design with complete colour series set provided in PNG & JPEG
- STRATEGIC INSTAGRAM GRID DESIGN - 5 story icons and 12 tiles that are relevant to your brand, with mock-up Canva templates which can also be used on Facebook
- FACEBOOK BANNERS - 3 banners (personal page cover, business page cover, group cover OR offering promo, with mock-up Canva templates
- OTHER BANNERS - Youtube OR LinkedIn banner OR Pinterest banner, with mock-up Canva templates which can also be used on Facebook
- BRAND GUIDELINES - shows styling including HEX colour codes and font names
DO YOUR OWN BRANDING
Hey I get it, you have already invested money in the website and although its not ideal you can always create your basic branding now and then invest down the track if need be.
Below are some videos to help you get started on your journey and a checklist of what you will need.
What You Will Need
- LOGO - high resolution transparent PNG logo (min 1500x1500px)
- BRAND GUIDELINES - shows styling including HEX colour codes and font names
Things To Consider
- COPYRIGHT - make sure you have the license to use all icons, images and fonts and can provide them to me to use as well
- FORMATS - make sure you have chosen elements that you can use everywhere
Resources To Use
Understanding Colour Theory
Understanding Typography
Understanding Layout and Composition
Fundamentals of Design
Create A Logo